3 Mistakes to Avoid When Marketing Your Cryptocurrency Business

Updated: May 6

There are several businesses that have been marketing within their industries for years. That means they’ve had a lot of time to learn the best ways to market and to learn from other people’s mistakes. This is the case in a number of different markets; however, what do you do if the industry that you work in is relatively new?




In the past decade or so, cryptocurrency has really come into its own, as more and more people are investing and it is a much more profitable market than it was previously. Of course, with this new market comes many new forms of marketing, but what are the right ways to do it? The fact is that the world surrounding the likes of cryptocurrency and financial technology, in general, is constantly developing and as such, you may want to consider following a financial technology blog in order to better understand how things are changing.


If you are currently running or you are thinking of starting up your very own cryptocurrency business, then you are going to need to learn how to market it. There are some mistakes that businesses have made in the past that you should make an effort to avoid. This article is going to go into more detail about the big mistakes that you need to avoid when you start marketing your cryptocurrency business.

Is Marketing for Crypto Difficult?

Marketing for cryptocurrency can be quite difficult, not only because it is a reasonably new industry but also because projects can end up losing a decent amount of money, blowing the marketing budget. This could be due to the marketing being directed towards the wrong audience, displayed on the wrong platform, or you and your business have decided on a promotional strategy that simply doesn’t work. In order to avoid these mistakes, you should be sure to always keep the below in mind and also make sure that you enlist the help of a professional marketing company if you need some outside assistance.

Common Mistakes

So, what are some of the common mistakes that cryptocurrency businesses are making? They include, but are not limited to, the below three:

  1. Refusing to Part with Enough Money When you are starting your business, one of the first things you need to be aware of is how much you have to spend. You will need to sit down and decide on a budget, but doing this can sometimes be a bit of a double-edged sword. When you begin to appreciate how much money is necessary to run a business, you can sometimes fall into the trap of being hesitant to spend much at all, but you should stay away from this thinking. Whilst you may prefer to not spend much money on the likes of marketing, these kinds of business expenses are inevitable. This is especially the case in the world of blockchain and it means that you are going to need to come to terms with the fact that you have to spend some money on marketing. If you aren’t willing to invest enough in your business and the necessary marketing, then there is no doubt that you will struggle to see any kind of effective results.

  2. Not Measuring Your Results and Spending too Much as a Result When it comes to marketing, there are a huge range of different methods available to you in the realm of digital marketing. This could include the likes of content marketing, email campaigns, social media marketing and many more. Generally, you will use a variety of these and then continue using those which are working most effectively for you. Of course, if you intend on using the methods that work best for you, then you need to ensure you are keeping an eye on how they are working. You can effectively do this using different tools such as google analytics. As previously stated, you will need to have some kind of budget in place, and this will help you realise how important business finances are. If you are not keeping an eye on the methods that work for you then you run the risk of running campaigns that are going to be ineffective. This is going to be a waste of your time but more importantly, a waste of company money.

  3. Not Knowing What Your Outcome IsIt is important when it comes to marketing that you have a clear idea as to what your end goal is. This means that all your goals need to be clearly defined so that you know exactly what you are working towards. Before you decide to launch any kind of cryptocurrency marketing campaign, you will need to make sure that you and your business have a clear set of different marketing goals in place that you are hoping to achieve. When you have these goals outlined, picking a marketing campaign is going to be much simpler.

Do You Need Assistance with Your Crypto Marketing?

If you and your business are having some issues with how you should go about marketing yourself then it may be worth considering getting help from some professionals. There are a number of organisations out there who can help with marketing in general but when it comes to a specialised market such as blockchain and cryptocurrency, you need to make sure the organisation you are opting for has experience in these fields.


One of the best global marketing companies out there that have this kind of experience is YouYaa. YouYaa can provide you and your company with the marketing knowledge necessary in order to get your business not just in front of an audience but in front of the right audience.

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